Position: Director of Online Strategy
Organization: Greenpeace USA
Location: Washington, DC or San Francisco, CA
Greenpeace USA seeks a highly skilled, passionate, and innovative Director of Online Strategy to build and grow a new, executive level department at Greenpeace that will evolve into a premier environmental online team. The Director of Online Strategy will coordinate all of Greenpeace’s online work, including campaigning, organizing, community building, marketing, and fundraising. H/She will report to the Executive Director and will work closely with the Directors of Development, Campaigns, Grassroots, and Communications to deliver an integrated program to win campaigns, engage supporters and build its support base. In addition, the Online Director is expected to reach beyond traditional supporters to engage broader audiences. H/She will serve on the Senior Management Team and will be the liaison to online leaders across Greenpeace’s 29 organizations worldwide. This is a full-time, exempt position located in Washington, D.C. or San Francisco, CA.
Responsibilities:
- Partner with the Executive Director and the Senior Management Team in building power and presence in the United States to strengthen Greenpeace’s voice in protecting the environment, promoting peace, and inspiring action
- Develop and execute online strategies for all levels of the organization, including list-building, organizing, marketing, community building, fundraising, and advocacy strategies
- Increase the number of supporters on Greenpeace’s email list and grow the size of its online community through the use of social networking tools and resources
- Manage a diverse team of online professionals
- Work closely with the Grassroots team to develop activists and recruit potential volunteers for its remote organizing network and field programs
- Collaborate with the Development department to design and implement online fundraising strategies and donor acquisition
- Coordinate closely with the Communications department to ensure consistent branding and messaging across all of Greenpeace’s communications channels
- Promote innovation, risk-taking, and the use of cutting-edge technology to build Greenpeace’s power and get its message out in cost effective and compelling ways
- Constantly analyze the data generated by online work and use that knowledge to guide both strategy and implementation of online tactics
- Develop and maintain systems and programs that measure the effectiveness of the activities of the Online department
- Determine annual budget and staffing in conjunction with the Executive Director and Senior Management Team
Experience and Qualifications:
- At least 10 years of professional experience with demonstrated results in campaigning, organizing, and fundraising in an online environment
- Strong management, planning, administrative, financial, and organizational skills, including at least five years of relevant management experience supervising professionals and/or directing large, national or international projects
- Demonstrated success developing and executing integrated online strategies (where you raised money, organized people to take action online, generated online action, and where all of those pieces worked together)
- Experience with video, mobile, and other cutting-edge communications techniques
- Superb writing and communication skills
- Strong management, budgeting, and analytical skills
Ideal candidates will be online experts with experience organizing, running campaigns, and fundraising. They will be passionate about designing and implementing online campaigns that make change, and will relish the process of learning, innovating, and working with teams of highly skilled and experienced leaders.
- A commitment to peaceful direct action as a means for change
- Approachable, collaborative, and willing to learn as well as teach
- A bias for action and an orientation towards metrics
- Ability to work in a fast-paced environment with flexibility and good cheer
- A passion for the work of Greenpeace USA and a desire to continually broaden and deepen the organization’s impact
Compensation and Benefits:
Salary is commensurate with experience.
To Apply:
Greenpeace USA has engaged Koya Consulting to help in this hire. Please send a compelling cover letter and resume to Molly Brennan at executivesearch@koyaconsulting.com.
Greenpeace is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBT applicants.
About Greenpeace:
Greenpeace USA is on the rise. From its early days of activism, they have become a mature, professional $30 million organization with staff in 30 U.S. cities. Greenpeace uses creative tactics to run effective and hard-hitting campaigns that inspire our members and make a global impact. Greenpeace has doubled in staff and funding over the past five years, growing to 23 offices throughout the United States. This surge has enabled the organization, in the past year, to shut Vermont’s nuclear plant; convince 12 major grocery chains to phase out red-listed fish; convince Kimberley Clark, Nike, Timberland, and other companies to stop driving global deforestation; pass a toxics law through the U.S. House; and beat back attempts to weaken the EPA’s authority to regulate carbon pollution. For more information about Greenpeace USA, visit www.greenpeace.org.